Now accepting distribution partners worldwide

Healthy Nutrition, Lifelong Companion.

Partner with LitPet

Premium daily therapeutic nutrition systems for pets — award-winning nutraceuticals rooted in traditional Chinese medicine and proven by modern science.

30+ Countries
Global Distribution
$320B Market
Pet Wellness Industry
25–30%
Distributor Margins
PetQuip 2025
Award Winning
LitPet daily systems with a dog and cat
As Seen In
British Vogue · PetQuip 2025
Award Winning Excellence

Recognised by Industry Leaders Worldwide

as seen in British Vogue

Good Health Takes Time

Traditional wisdom, proven by modern science

LitPet blends time-honoured traditional Chinese medicine adaptogens with clinically-studied bioactives — Lactium®, CoQ10 and colostrum — developed alongside vets and nutrition experts. Not commodity powders: daily therapeutic systems crafted for long-term wellbeing.

Vet-formulated

Developed with vets & nutrition experts

Clinical-grade actives

Lactium®, CoQ10 & colostrum

TCM heritage

Traditional Chinese medicine adaptogens

Sustainably sourced

Ethically farmed, eco-conscious

Market Opportunity

A Massive & Growing Market

$320B
Global Pet Care Market
by 2030
$12.5B
Pet Supplement Segment
23% CAGR
67%
Pet Owners Using Supplements
and growing
85%
Repeat Purchase Rate
daily systems
Why LitPet

The Partner Advantage

Clinical-Grade Formulations

Lactium®, CoQ10, Colostrum — ingredients trusted by veterinarians worldwide. Not generic powders.

Healthy Partner Margins

25–30% distributor margins with ~40% retail margins. Built for profitable partnerships.

Built-In Repeat Purchase

30-day daily systems create natural recurring revenue. 85%+ repeat rate.

Veterinary Endorsed

Clinical positioning makes LitPet the preferred choice for veterinary clinic partnerships.

TCM + Modern Science

Unique combination of traditional Chinese medicine adaptogens with cutting-edge bioactives.

Premium Brand Positioning

Daily therapeutic systems, not commodity supplements. Premium shelf placement and pricing power.

Product Range

Daily Health Systems for Pets

A daily therapeutic range for dogs and cats — highly palatable meaty-mix pastes and advanced powders. Veterinarian-created. Clinical-grade ingredients.

Distributor Economics

Built for Profitable Partnerships

Our pricing architecture is designed to deliver healthy margins at every level of the distribution chain.

25–30%
Distributor Margin
Consistent margin on all products
~40%
Retail Margin
Attractive for retail partners
30–90 days
Repeat Cycle
Daily consumption drives reorders
High
Lifetime Value
Average customer buys for 2+ years
Margin Waterfall
Manufacturing Cost
Base
Distributor Price
~50% of RRP
Retail Price
~70% of RRP
RRP
100%
£642K+
Annual territory revenue potential
£160K+
Est. annual distributor profit
Global Expansion

Territory Availability

Limited master distributor positions available. Secure your territory before it's claimed.

ActivePhase 1

Western Europe

UK, Germany, France, Netherlands, Nordics

Distributor appointed

Open TerritoryPhase 2

Southern Europe

Spain, Italy, Belgium, Switzerland, Austria

Accepting applications

Open TerritoryPhase 3

Middle East

UAE, Saudi Arabia, Qatar, Kuwait

Accepting applications

Open TerritoryPhase 3

North America

United States, Canada

Accepting applications

Open TerritoryPhase 3

Asia Pacific

South Korea, Singapore, Australia

Accepting applications

Your Territory?

Don't see your region? We're always expanding.

Apply Now →

Partner FAQ

Questions, answered

What margins can distribution partners expect?+

Distributors typically see 25–30% margins, with ~40% retail margins downstream. The 30-day daily systems drive an 85%+ repeat-purchase rate, compounding lifetime value.

Which territories are available?+

Western Europe is appointed; Southern Europe, the Middle East, North America and Asia Pacific are open, with a limited number of exclusive master-distributor positions per market.

What support do partners receive?+

Structured onboarding, the LitPet Training Academy, marketing assets and campaign materials, volume-based pricing incentives, and a dedicated partnerships contact.

What makes LitPet different from other supplements?+

Clinical-grade actives combined with traditional Chinese medicine adaptogens, developed with veterinarians — positioned as daily therapeutic systems, not commodity powders.

Is there a veterinary channel?+

Yes — the PawRx clinical programme lets veterinary clinics dispense LitPet systems with prescription-style protocols and repeat tracking.

How do I get started?+

Submit the enquiry form below. Our partnerships team responds within two business days to discuss territory, terms and onboarding.

Get Started

Become a Distribution Partner

Join the LitPet distribution network and bring premium daily pet health systems to your market.

  • Exclusive territory opportunities
  • Comprehensive onboarding & training
  • Marketing support & materials
  • Volume-based pricing incentives